Generative Engine Optimization
See how AI engines answer for you.
When a buyer asks ChatGPT, Perplexity or Gemini for “the best tool in your category,” are you named? AI CMO measures your share of voice across every AI engine — mentions, citations, and the exact questions you’re losing — then closes the gap.
A citation is the engine vouching for you. We count the vouches.
One loop, three moves
Measure across engines
One scan asks your buyer questions on Gemini, ChatGPT, Perplexity and Google AI Overviews — never averaging across, because engines disagree ~46×.
Find the gaps
See the exact questions where an AI names a competitor and not you, ranked worst-first — the high-value queries you're losing.
Close the loop
Turn each gap into a citable page, re-measure next scan, and watch the vouch rate move. A holdout set keeps you honest.
Measured honestly, not optimistically
- Mentions and citations are different facts — being named from memory isn't the same as being cited from your page. We track both, plus which is which.
- The reading is a rolling window, never a single lucky draw — a grounded answer is a coin-flip, so we pool over 14 days.
- Share of voice is null, not zero, when nothing was named — an empty denominator is 'unmeasured,' not 'you lost.'
- The prompt bank is versioned — adding questions where you already win inflates the number while measuring nothing. A version bump breaks the line on purpose.