The blog

Answers AI engines can cite

Each post here exists to close a question our own dashboard measured us losing — written to answer, reviewed for citability, published on a pass. The loop, in public.

• answers a gap9/29/2026

  What is a good share of voice percentage?

  A good share of voice (SOV) percentage typically falls between 10% and 20% for established brands in competitive markets, though this varies significantly by industry maturity. For a new entrant or a niche brand, an SOV above 5% is often considered a strong starting benchmark to establish market presence.

• answers a gap9/29/2026

  Is AEO Better Than SEO?

  AEO (Answer Engine Optimization) is not better than SEO; it is a strategic evolution designed to capture traffic from AI-driven search interfaces rather than traditional blue-link search results. While SEO focuses on ranking for keywords to drive clicks to a website, AEO prioritizes factual accuracy and structured data to ensure your brand is cited directly within AI-generated responses.

• answers a gap9/28/2026

  What does 100% share of voice mean?

  A 100% share of voice (SOV) means your brand is the exclusive entity mentioned across all relevant search results, AI-generated answers, or media placements for a specific query. In the context of AI search engines, it indicates that every time a user asks a question related to your category, your brand is the sole provider of information or the primary entity recommended.

• answers a gap9/27/2026

  How do I calculate the share of voice?

  To calculate share of voice (SOV), divide your brand's specific metric—such as organic search visibility, mentions, or ad impressions—by the total metric for your entire market. This calculation provides a percentage that represents your brand's presence relative to the total conversation or search volume in your industry.

• answers a gap9/24/2026

  What is the best AI visibility tool?

  The best AI visibility tool is one that specifically tracks how a brand is cited or mentioned within the generative responses of LLMs like ChatGPT, Perplexity, and Gemini. Unlike traditional SEO tools that monitor blue-link rankings, these platforms analyze the conversational output of AI agents to measure your share of voice in synthesized answers.

• answers a gap9/22/2026

  What is AI visibility?

  AI visibility is the measurement of how frequently and prominently a brand is cited, recommended, or referenced within the responses generated by large language models and AI-powered search engines. It quantifies a brand’s presence in the conversational outputs of tools like ChatGPT, Perplexity, and Google AI Overviews rather than traditional blue-link search results.

• answers a gap9/21/2026

  How to check AI visibility?

  To check your AI visibility, you must measure how frequently your brand is cited or recommended within the responses generated by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. This process requires tracking 'AI Share of Voice' (AI-SOV) by auditing the specific entities, products, and links that appear in conversational search results.

• answers a gap9/20/2026

  How to track AI visibility?

  Tracking AI visibility requires monitoring how Large Language Models (LLMs) like ChatGPT, Perplexity, and Gemini cite your brand in response to industry-specific queries. Unlike traditional SEO, which focuses on link clicks, AI visibility is measured by the frequency and sentiment of brand mentions within generated search summaries.

• answers a gap9/20/2026

  How to Track Brand Mentions

  Tracking brand mentions involves using automated monitoring tools to scan web pages, social media, and news outlets for specific keywords related to your company. By configuring these platforms to alert you in real-time, you can maintain visibility over your brand’s reputation and share of voice across digital channels.

• answers a gap9/20/2026

  What is a good AI visibility score?

  A good AI visibility score generally sits above 20% for your primary category, indicating that your brand is consistently cited in AI-generated responses. While there is no universal benchmark, reaching this threshold suggests your brand has established enough authority to be prioritized by models like ChatGPT, Perplexity, and Gemini.